Gems Publishing - November 2020

access the Gem to maximize retention of your patients as you leave a PPO, go to InsidersCircle.com: SITE MAP STRATEGIC DOCUMENTS Scroll down to: “Insurance DELTA (or any PPO) resignation letter to patients v3” and … “How to Dump Your Worst PPOs and Keep Your Patients”: InsidersCircle.com : SITE MAP GEMS FAMILY GATHERINGS 023 2020-06-24 HOW TO DUMP YOUR WORST PPOS KEEP THE PATIENTS WORK LESS AND MAKE MORE MONEY In addition to maximizing retention of your PPO patients as you exit managed care plans, you must also increase your fee-for- service new patient flow.

Ira Hirsch, Certified GG12 Coach

2. Increase New Fee-for-Service New Patient Flow

COVID-19 caused us to rethink more than just infection control. Many of our members took the shutdown and reboot as a wake-up call to reexamine their level of engagement with the devil: mismanaged care insurance. Dr. Orent coined them “The Evil Insurance Empire.” If you are one of the many who have finally said, “I’m mad as hell, and I’m not going to take it anymore,” hats are off to you. PPOs’ SOLE PURPOSE is to maximize profit. Collateral damage = our patients’ health and our family’s financial security. For far too long, we’ve allowed the meddling interference of third- party payors (specifically PPOs).

have more than enough patients remaining with your practice to increase your profit as you pull out. Check out this article:

Think about the math. If you deploy No. 1 above and, in 2021, drop 20% of your PPOs combined with the strategy (“Delta Resignation Letter”) for maximizing retention of your patients on the way out, you’re not going to have 20% fewer patients, but you are going to have 20% fewer FEE-RESTRICTED patients! Then add strategies to increase your new fee-for-service (FFS) patient flow by even four more per week. That’s 200 additional FFS patients this year and every year moving forward. By the end of 2021, with just the above two strategies (fewer PPOs and adding more new FFS patients), you’ll see a dramatic improvement in your net PROFIT and your enjoyment of our amazing profession.

“A Formula to Determine Which PPOs to Drop First and Fast”

Go to InsidersCircle.com : SITE MAP GEMS FAMILY GATHERINGS 027 2020- 07-22 A FORMULA TO DETERMINE WHICH PPOS TO DROP – CLINT JOHNSON

Then there’s the Gem Dr. Orent outlined in detail in his “Delta Resignation Strategy,” which applies to any PPO (not just

2 WAYS TO SYSTEMATICALLY REDUCE YOUR DEPENDENCE ON PPOS

1. Start dropping your worst PPOs! I am so proud

3 LASER-FOCUSED GEMS TO TARGET MARKET FULL-FEE-FOR-SERVICE NEW PATIENTS

Delta). If you’re planning to exit one or more PPOs, be sure to read that Gem. To

of you guys and happy (thrilled!) to hear that you are taking action. First, evaluate which plans are hurting you (and your patients) the worst, and map out exactly how to best drop these leaches one by one. Of course, as always, I caution against rash decisions to pull the plug on PPOs before you’ve done what’s necessary to ensure you

1. Senior Citizens – The Golden Years! There are so many reasons focusing your marketing to attract ambulatory senior citizens is a really smart business move. Just to name a few … a. The vast majority pay FULL FEE-FOR- SERVICE! Why? Because when you retire, you lose your dental insurance!

“By the end of 2021, with just these two strategies (fewer PPOs and adding more new FFS patients), you’ll see a dramatic improvement in your net PROFIT and your enjoyment of our amazing profession.”

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