BoF-Jan25-2023-Letter

INDUSTRY NEWS

and back, Byrne’s 5-port delivers three 110 outlets, two USB-A and three USB-C ports. Its clever two-sided arrangement delivers quick access from the front with plenty of power in back for items that stay plugged in. All with a single cord. A single outlet. And no electrician required. It’s the perfect solution for any user looking for two-tier functionality who isn’t quite ready to make the leap to a full power system. “Finch’s design – the profile, functionality, cool metallic palette – it all feels like

something really new for Byrne,” said Kristen Hummel, Brand Marketing Manager. “It’s a next level power approach for us and it’s driving new design thinking for other accessories too.” According to American folklore, a Finch reminds us to seek out the paths in life that fill us with a sense of freedom and happiness. The Byrne team agrees that they couldn’t write a better mission statement for the company’s newest addition if they tried. BoF

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