BoF-Jan25-2023-Letter

BoF

INDUSTRY NEWS

Allsteel Moves Sales Organization to Chicago

A llsteel announced the move of its Muscatine, IA sales office and showroom to the brand’s new Experience Center in Fulton Market in Chicago. With this move, Allsteel will close its facility on the HNI campus. No jobs will be affected with this move, which will take place in the first quarter of 2023. The 67,464 square foot Muscatine building, located at 2210 Second Street, will be placed on the market in early 2023. “As we look at how our brand has evolved, and at the large-scale initiatives we’ve mapped out, we’ve prioritized repositioning our investments to focus where our clients need us and want to interact with us,” said Jason Hagedorn, President of Allsteel. “With this new Experience Center in Fulton Market, a continued focus on sustainable practices, and expanded perspective on the

evolving workplace, we are excited about placing our investments in the critical areas we know our clients need us most.” Fulton Market Showroom Reinvents The Allsteel Experience In late Spring of 2023, Allsteel will open the doors to its new Experience Center in Fulton Market in Chicago, one of the fastest growing markets for Allsteel and the HNI family of brands. The 345 N. Morgan building is finished, construction build-out within the Allsteel space is complete and interior finishings are on schedule. The Experience Center will include a series of interactive design areas, an immersive learning space, and several hospitality hotspots. This will serve as Allsteel’s main client interaction space, providing a more central and convenient hub for future collaboration engagements.

32 The Business of Furniture | Subscribe at bellowpress.com | January 25, 2023

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