INDUSTRY NEWS
a set of eight neutral solids and nine wood grains. The faux wood finishes echo a similar sentiment as the company’s wood veneer offering while featuring a natural grain texture. A collection of nine Fenix Innovative Materials are also included in this category and add a soft-touch and luxuriously modern texture to Davis’ surfaces. Aurora Leather Collection Its most recent addition, the Aurora Leather Collection, rounds out Davis’ selection of materials. Developed through a collaboration with Tiger Leather, this unique collection contains 60 custom hues that align with the observed trends while coordinating with Davis’ overall color story. Made in Italy with the top 3% of graded hides, Aurora’s lightly embossed hides are rated at the highest quality standard within the leather industry and feature a smooth, soft hand and mild sheen. The cleaning agents used in its manufacturing are water-soluble and adhere to the strictest sustainability standards.
Finished with Iconic antimicrobial and cleanable formula for enhanced luster and longevity, Aurora Leather also resists and repels harmful microorganisms, including bacteria, mold and mildew. Engineered to withstand the most challenging stains, this profoundly durable leather can be easily cleaned when promptly treated with Tiger Leather’s Iconic Cleaning Wipes. With its superior craftsmanship, quality and durability, Aurora Leather is ideal for the contract furniture and hospitality markets. “As our world continues to adapt and evolve, we’re excited to be a part of the future design narrative through our dynamic designs, materials and colors for the office, home and everywhere in-between,” said Rob Easton, VP of Product and Development. The Davis Color Story By demonstrating the importance of embracing color within Davis’ narrative, not merely through its finishes, veneers and leathers, Davis
56 The Business of Furniture | Subscribe at bellowpress.com | January 25, 2023
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