INDUSTRY NEWS
has transformed the style of much of its photography through a novel strategy. Through creating color-saturated imagery that coordinate with its Davis Color Story, the modern furniture manufacturer has extended its proprietary color story into its brand, thus further establishing its thought leadership within color, materiality and design. This aspirational photography accentuates the hues selected in the program, as it shares Davis’ unique outlook on color through its abstract imagery and color-saturated vignettes. Moody, high contrast settings have become the backdrops for Davis’ newest images, highlighting the distinctive silhouettes of its furniture while further emphasizing the materials and colors used to create it. “Through color and design, we can help create a promising future filled with infinite potential. As we release our Davis Color Story, we feel it is important to share that anecdote through our brand’s
photography and showrooms. We want the design community to instantly recognize Davis Furniture not only because of our globally- inspired designs but also through our uplifting, aspirational color story,” said Joseph Namyst, Creative Director. Through pushing the boundaries of product design, manufacturing, color and materiality, Davis Furniture continues to enhance its support of the design community. This fourth-generation, family- operated company continues to maintain the highest corporate integrity, a devoted loyalty to its customers and a never-ending dedication to design. Through aesthetics and functionality, Davis’ products enhance the spaces they occupy and those who use them. By offering this impressive selection of finishes, Davis’ design-driven portfolio is poised to excite, captivate and empower designers as they help create a vivid world. BoF
57 The Business of Furniture | Subscribe at bellowpress.com | January 25, 2023
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