BoF-Jan25-2023-Letter

PRODUCT SPOTLIGHT

Introducing Spinni by Division Twelve The bent metal furniture brand takes on the classic drafting stool, with a twist. Ɇ Division Twelve announced the launch of Spinni, the latest product in the company’s ever-growing collection of bent metal furniture. Take one spin and you’ll feel like a kid again — minus the strict bedtimes and constant dirt on your face, of course. A playful twist on the practical drafting stool, Spinni is supportive, stylish, and takes sitting to a whole new level. This marks a first for the brand: Spinni is the first Division Twelve product to feature a seat that swivels a full 360°. Plus, it’s carbon neutral. So not only can you spin around and around if you want to, you can also feel really good about your minimal environmental impact while you do it.

“With Spinni, we wanted to create a unique swivel barstool that provides a warm, residential feeling to contract and hospitality spaces,” said Mike Keilhauer, president of Division Twelve. “Spinni is simple yet beautiful, providing big comfort with minimalist design elements.” Like all past launches, Spinni is a collaboration between Division Twelve and an innovative, exciting designer in the industry — this time, the partnership is with

9 The Business of Furniture | Subscribe at bellowpress.com | January 25, 2023

Made with FlippingBook flipbook maker