MILLIONAIRE SUCCESS HABITS
are one hundred percent accurate on the importance.” For those who don’t, let me explain how this is true. When I look back at my list of business achievements and success, attraction and persuasion are the two highest-level habits I have mastered that propelled me to a level of prosperity that seemed inconceivable when I was younger. I’ve been bless- ed to create massive momentum and revenue through these two skills alone. I’ve seen over and over again where these two crucial pieces of wealth are discounted and sometimes ignored. Believe me, I’ve failed miserably in these areas in the past because I didn’t realize how important they were. If you want, you can spend all your time experiencing the same failures I had in my past. But we both know you are smarter than that. You have this book in your hands and you can gain an advantage from me, benefiting from my many years of fine-tuning them. And before I go deeper into attraction and persuasion habits, let me assure you that I’m not going to offer you some advertis- ing gimmick that will allow you to sell “effortlessly.” That’s sim- ply not what this book is about, and by now I know you realize this. These habits are about getting to the deep foundational pieces that allow you to become a next-level person and take your wealth to a higher level. So let’s define our terms. Let’s just get to the point: attraction and persuasion are really just more elegant ways of saying mar- keting and sales. Let me give you two of the best definitions I’ve ever heard for each. “Marketing is attracting what you want into your life and repelling the things you don’t want.” These could be clients, prospective buyers, even relationships. And selling is “getting people emotionally invested to take the action you want them to take,” whether you want them to buy something, say yes to your bid, agree to use your services, or consent to start a partnership or relationship. Add to that getting them to take action with something that can improve their lives, and you’ve truly hit a home run.
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