Attraction and Persuasion
need to feel that way about your business, your products, and yourself. When you can start to think that way, it will no longer feel like marketing and selling. Because at the end of the day, it’s not about using a fast-talking sales pitch or false promises for selfish purposes. It’s about attracting the right people and the right opportunities into your life. It’s about persuading yourself to be the best you can be and persuading others to take the ac- tion you desire. So let’s discuss a few different habits that you can integrate into your life and career to master the art of attrac- tion and persuasion. PEOPLE WANT TO BE UNDERSTOOD So how do I persuade others to work for me, take my advice, buy from me, or learn from me? And how do I attract the right people into these situations? Here’s the number one thing that has allowed me to be on TV for over 15 years, to teach and sell all over the world, to at- tract the right people into my life, to close big deals, and have multiple million-dollar companies: People will learn from you, listen to you, love you, buy from you, and hire you when they feel understood, not when they understand you. Let that sink in for just a second, and say it again out loud if you want. Write it down, highlight it, and put a star next to it. “People will learn from you, listen to you, love you, buy from you, and hire you when they feel understood, not when they understand you.” People are more likely to take action with and for you when they feel understood by you. Yet, I’ve watched most sales and businesspeople completely miss this fact. They will do all the talking and rarely find themselves being absolutely quiet and listening. Most people get in a meeting and they just sell, and sell, and sell, wanting to be understood or prove they’re offering a benefit, instead of first seeking to understand the customer or person on other side of the table. This is the biggest mistake most people make. They innately focus so much on explain- ing the value they bring and what’s great about them or their
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