Attraction and Persuasion
SCARCITY MIND-SETS DON’T SELL At their core, people either have a scarcity mind-set or an abundance point of view. People with scarcity mind-sets always see the worst in everything. An example of scarcity thinking is when people say things like, “We’re running out of oil and the world is going to collapse. We’re too much in debt and we’ll nev- er get out this mess. If I make money, I must be robbing it from somebody else. The American dream is dead. The days of being independently wealthy and creating your own wealth are gone.” We all have scarcity thinking deep down somewhere in our lives, so we have to be vigilant about spotting it when it affects our viewpoints and decisions. We have that fear of scarcity, that limiting belief, that doubt. It’s that inner villain we spoke about earlier in the book who whispers in your ear, “No you can’t,” or “It’s not going to hap- pen,” or “It’s too late.” It can totally mess with your mind and get you out of focus. Or worse, it becomes a self-fulfilling proph- ecy: You focus so obsessively on these negative outcomes and that’s exactly what you get. Examine your own thoughts for a scarcity mind-set. In Pe- ter Diamandis’s book Abundance , Peter talks about oil and how some people say, “We’re running out of oil. What are we going to do with our cars?” He writes, “Oil used to be the greasy stuff on camel’s hoofs. What changed that was intellectual capital. Smart people figuring out how to process it, how to use it, how to burn it, how to build a combustion engine and power the world. If intellectual capital and an abundant mind-set got us there, why can’t an abundant mind-set and thought process take us to the next level?” We have electric cars now and some- day we might be running cars on water or solar power. People with a scarcity mind-set often say, “If you get rich, you must be taking from someone else.” Not true. If you get rich, you found a way to bring value to the world. I found a way to attract people to something that brings them to another level, that creates tremendous value in their lives. If you do that, if you create value, you’ll create wealth. If you do great things with
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