After the “Yes”
Have you ever been charmed by a salesman, a product, a company, or an online sales funnel—where you felt amazing, where you felt understood? They did all the things I taught in the previous chapter: They knew what you wanted, they were listening to you, and they delivered exactly what it was that you wanted. But then after the sale, you never heard from them again. In fact, when you tried to call them, you couldn’t get through or you talked to someone who was disinterested or unhelpful. Everything I shared up until this point will create unimag- inable momentum, but if you want to maintain success, evolve it, and take it to heights you’ve never even dreamed of, you need to understand how to bond and build relationships after some- one says yes. The following is a cautionary lesson about what happens when you neglect this success habit. Several years ago, my good friend Joe and I decided we want- ed to help out billionaire Sir Richard Branson and his charitable arm, Virgin Unite, an incredible foundation doing magnificent things all around the world for those in need. It is such a good organization that when Joe and I helped raise a million dollars, 100 percent of that money went on the ground to help. Richard pays all the expenses of Virgin Unite out of his pocket so all do- nations can go to the people in need. Amazing! So we went to work, raised the money, and ended up going to Necker Island (Richard’s private island in the British Virgin Islands) and spending a week with him. We did this for a couple years in a row. I got to sail around his island, boat race with him, snorkel, eat dinners, etc. It was great to get to know, love, and understand this man who’s done so many great things. He start- ed Virgin Records, Virgin Airlines, Virgin Mobile, plus a pleth- ora of other companies and helps so many people in the world who need it. So with the work we did, and the money we raised, and the significant amount of my own money I put in, I felt great, like I was a part of something big and significant. But I have to tell you, after I donated the money, the communication with the organization ceased. This had nothing to do with Richard
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