MILLIONAIRE SUCCESS HABITS
personally, and the organization itself truly appreciated all we did. But they never even thought about the after-sale relation- ship. I never heard from anybody. I never saw where the money went, I never got pictures of schools, and I never heard about the kids that it helped. At one point I paid for a whole bunch of clothes for homeless kids in America, and I knew the clothes were distributed across the Midwest. But after I donated, I never heard anything else from the organization. I felt disconnected. And what happened was that I drifted away from helping that charity, even though I loved what it was doing and I truly love and respect Richard Branson. And I ended up moving on to help other charities, but this time I explained the need for follow-up and follow-through when we had the opportunity to talk. One of John Paul DeJoria’s claims to fame is his obsession with understanding people—understanding his employees after they’ve said yes to coming to work for him, as well as under- standing the needs of his clients who are buying his tequila and his shampoo and making sure they want to come back. John Paul once said, “I’m not in the selling business; I’m in the reselling business. I want to make people happy so they continue to buy and buy again.” If you want intimacy back in your relationship, bring that same thought process and watch what happens! Do the same things you did to win your spouse over in the beginning and watch things heat up. Business is the same way. If you were part of my real estate education or bought one of my New York Times best-selling books on how to invest in real estate, you know that after you bought my book you would get a video from me every single week on how to improve your life, deliver capabilities, and deliver inspiration every time. I didn’t charge for it. I didn’t tell people I was going to do it. I just delivered it. I made sure my students got e-mails after the sale to make sure they knew that I cared and I appreciated their business. This was part of my “after-the-sale” relationship building; I was expressing appreciation that they had faith in me.
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