After the “Yes”
My daughter’s smile was so unbelievable. And a thousand pounds fell off my shoulders because I saw in an instant that all she wanted was to be understood. She didn’t care about the facts. Therefore, obsess about how your client or the people in your life feel after they say yes. When you care post-purchase or post-sale just as much as you did pre-sale or pre-purchase, that’s when you are putting to work one of the biggest secret success habits to massive wealth and business and life success. CAMP OUT My son used the phrase “epic fail” last week. I’ve heard that term for years now, but you know when your seven-year-old uses it that it’s officially a trendy phrase! Here’s the definition of an epic fail in life and in business: When you don’t “camp out” in the mind of your client, or your spouse, or your children, or your employees, or your employer, you have epically failed! What exactly do I mean by camp out? Figuratively, it means that I want to set up my tent where they live. In other words, it means I want to walk in their shoes. If you camped out on a friend’s couch for two weeks and you got to see firsthand their routines, their habits, what they wor- ry about, what their goals are, and what they hate, you would know that person 100 times better than if you knew them only through a handful of transactional conversations. So I want you to use this analogy and remember that when you camp out in the minds of your clients and everyone you care about, you are moving toward your next level of abundance. You see, people spend copious amounts of money on marketing, advertising, attraction, and persuasion just to get the client to say yes, but after the sale is over, many individuals forget who that client is as a person and what he wants. Here’s a scenario that illustrates how easy it is to forget. When a start-up happens, everyone is hungry and eager. Your employees are dedicated to understanding the wants of the cli- ents, but then business starts to boom. Now you have to hire
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