MILLIONAIRE SUCCESS HABITS
homes is significantly above industry standard, and my tenants know that I care even after they give me money. That’s your goal: Let the people who have said yes in your business and your personal life know that you care. Here’s how. This is a challenge for you that I know will give you back gifts that you can’t yet foresee: This week, create five handwrit- ten letters of gratitude to people who have made an impact on your life. When was the last time you wrote a handwritten let- ter? If you can’t write legibly, then type it and e-mail it. But let me assure you, the impact of each letter will be incredible. Send them to clients, a mentor, a teacher, your husband, your wife, your mother, your father, your siblings, your children, your em- ployees, your manager, or your boss. Here’s an example of a simple, unexpected note of gratitude that you may send: “I just wanted to let you know that today I was sitting here thinking about the evolution of my life, and I’m not sure I’d be where I am today without you keeping me accountable, being tough on me, being so sweet, being so loving, providing love in my life, or being a client who pays me for services that we render. And I’d like to say . . .” Well, you get the point and can fill in the blanks and tailor it to a specific individual. Do me a favor and take that challenge this week, write those letters, and mail them. Or if you prefer, write them digitally and e-mail them. Better yet, send a gift with your note! Send flowers to someone with a card and discover how grateful people are to receive an unexpected gift; this is how reciprocity is created. Do this, and the emotion of love will come back to you in waves. If you make this sort of selfless gesture in your per- sonal life, why wouldn’t you do that in business as well? Why wouldn’t you do that with your clients or coworkers? Why wouldn’t you do that with your boss? Why wouldn’t you do that with your employees? Building reciprocity fosters a long-tail relationship. This means they will use your service, respect you, appreciate you, and refer you for many years to come. This is the opposite of a one-time transaction or short-term relationship. Building these
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