MILLIONAIRE SUCCESS HABITS
Here is one of the most important success habits shared in this chapter. If you want a next-level business that thrives in today’s environment, remember: When it comes to your clients, be in the relationship business, not the transaction business. People will refund a transaction, but not a relationship. Let me explain this quickly. If you have a transactional relationship with the owner of your local diner, you go there and the conver- sation goes like this: “Hey, where do you want to sit? Here’s the menu and the specials. What may I get you?” He delivers your food with a smile, you eat, get the check, and you leave. Nothing wrong, food was fine, yet that’s purely transactional, there’s no heart and no personal relationship. But what if the owner actually spent time getting to know you and building a relationship. What if the conversation was more like, “Hey, Dean, good to see you again. How’s the family? You guys have to bring the kids in soon. We’ll make them those special sundaes again. They sure loved them last time. You want your favorite booth? Green tea, right? Okay you got it!” Now which of those two restaurants are you most likely going to re- turn to for lunch? Which one would you still go back to if for some crazy reason you had a bad meal occasionally? That’s right, the one that you have a deeper relationship with. People bail on transactional relationships fast; they hang tight when it’s a real relationship and they know you care. If you’re running a business where your relationships with customers are purely transactional, those customers know it. Maybe you’re just pushing product through, or you only care about sales, your refunds are high, your customers are com- plaining (or they’re not referring you), or you just can’t seem to generate momentum. It’s likely because you really don’t show you care about your customers on the level they need to be cared about. Without realizing it, you view customers from a transactional perspective, not from a relationship one. Securing customer loyalty without a relationship is a difficult task in to- day’s connected world. In contrast, if you understand how your customers or clients feel, know where they are coming from, realize how they found
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