MILLIONAIRE SUCCESS HABITS
company and doing fairly well in the nutrition space. We hit it off and had great conversations. We stayed friends and com- municated through the years. Then Josh hit hard times with his company, and it went out of business. I flew to meet him in Colorado about six years ago when this was happening, and I re- member walking through his old office. It was like a ghost town, empty desks everywhere, and it was truly sad to see. I could feel that my friend was doing his best to put on a good face, but he was heartbroken. A year or so later Josh invited me to a small event he did in Austin, Texas. It was really his coming-out party in a sense. He had spent sufficient time trying to learn what had gone wrong, getting over the negative stories and self-doubt in his head, and he was ready to jump back into the entrepreneurial world, even though he literally had no money to start over. Fast-forward from this moment of reinvention to today, and Josh is the founder and CEO of BioTrust Nutrition, one of the world’s leading premium nutrition brands. His company does hundreds of millions of dollars in sales, employs many great people, and provides outstanding products, some of which I use daily. What happened? How did Josh move on from failure and the overwhelming stress of closing a business, with no seed money to start to a dominating world brand? His answer was, “I discovered through my success and failures, through trial and error, that I had to change and create new habits.” Over the years, he’s been incredibly successful in many roles—entrepreneur, nutritionist, and philanthropist. So while I was writing this section of the book, I called Josh and asked if he would share his new habits or success hacks with us. Josh was so excited to share the routines that changed everything for him that he made a recording and immediately sent it to me. He shared a lot of hacks, and there’s not enough space here to include all of them, but let me give you a “taste” of some of them:
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