The Truest Form of Productivity and Why You Need to Master It
However, the only main things a new investor should be focused on are: creating unique marketing to attract the buyers and sellers, making offers, building a buyers list, and selling houses. Those last four tasks in italics are the only things that really matter if you want to get momentum and profits from today’s real estate investing. Again I’m using real estate as an example because it has been a key moneymaker in my life and something I train other people in. But this applies to every single business in the world. There are lots of moving parts in any company, but only a handful create the kind of impact that leads to success. Concentrate your time and energy on what is crucial to making money. You can hire people to help you do the other tasks. If you’re starting a software business or an online training compa- ny or anything else, boil down the top three or four things that most of your focus should be on and just do those things. As simple as this sounds it’s what most people do not do. For me, marketing is a crucial activity in every business I own. If I’m not a good communicator, especially on video, then it doesn’t matter how great my products and trainings or meth- ods might be, they won’t sell. If I got in front of an audience and said in a monotone voice, “Hi, everyone, my book is really great. You should get it,” not a single person would listen to me! If I acted like a robot, who would pay attention to what I had to say no matter how good my book was? I’ve focused on improving my video performance and on creating the best training courses possible. Consider this book you’re holding. Would you have bought it if I hadn’t gotten you motivated to take action through a video or my marketing? Maybe not, and I wouldn’t have the chance to positively affect your life. You may be thinking, “Well, Dean, you have a gift to mo- tivate and sell.” Let me simply say I was the shyest kid growing up, deathly scared to talk in front of anyone. The fact is I wasn’t good at a lot of things. I suck at contracts, I hate filling out re- ceipts, and I hate all the organization it takes sometimes to com- plete real estate deals. There are so many things I’m terrible at and quite frankly hate to do. I used to think I had to get good at all these things or else I was doomed. For instance, I was sure
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