The Foundation for All Success
or even things like, “I want to lose weight so I look good.” And yes, these are all good answers, but they’re not sufficiently deep ones. Without a depth of purpose, you can’t push through your most challenging times. If the struggles of life are pouring down on you like a rainstorm, is “I want a new house” a strong enough motivation that you’ll ignore the storm to get what you want? Is “I want abs” a strong enough “why” to get you to the gym after a long day at work? I doubt it! But when you can attach a much deeper meaning to “why,” it all changes. Let me stress how important this is. Throughout this book I promise to deliver success habits that will wow you and have you eager to put them into play in your life. But if you don’t have these fundamental habits to start, then nothing else I share with you will matter. So get ready to be honest with yourself on even a deeper level than before, because together we are going to dig out your true purpose. The question we usually don’t ask ourselves is, “What is the purpose behind our actions?” Which is crazy, because it’s a question we should be asking ourselves daily. When we can un- cover our true “why,” our driving purpose in life, and translate that into actions, we obtain the momentum we need to push forward, faster than ever. WHY IS YOUR “WHY” SO IMPORTANT? Even if you could teach a group of people how to sell $20 bills for 10 bucks, some of them would let what’s between their ears stop them from succeeding. Even with something so sim- ple, they could still talk themselves out of success and not even realize that they are self-sabotaging. Because so often, fear is the brake on our momentum, slowing us down so much that we eventually come to a complete stop. And it’s for that reason that I’ve always been obsessed with discovering the tools, strategies, and recipes that lead to the habits that can help you demolish any obstacles. This way you don’t find yourself on the cusp of greatness and give up and turn around when you are just an
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