The Foundation for All Success
eyes to a new way of life by using what I’ve discovered. And at the end of the day, I want to create a legacy that my family can be proud of.” Joe responded, “That’s great stuff. Now, I first asked you why you hired me. You then said it was to help your students get more engaged. Then when asked why that was important, you basically said you want to leave a legacy for your family. Both are great reasons and great answers. So, Dean, why is it important for you to create a legacy?” Again, I thought for a moment before saying, “Because, in this business, a lot of people write crap and teach crap, and I want to set a new standard. I want to set a standard so high that others in the industry will either step up or step out. And, don’t get me wrong, I love the great people in this industry. Some of my dearest friends and teachers like Tony Robbins, Wayne Dyer, Eckhart Tolle, Brendon Burchard, David Bach, and many others have had a huge positive impact on my life and millions of oth- ers through this type of industry. I wouldn’t be the man I am without those and other incredible influences. But we all know there’s also a ton of crap out there. And I want those people to either raise their standards or get out.” As I was sharing this, I wasn’t even sure where the answers were coming from, but I was digging deeper and deeper into my “why.” Then he said to me, “Dean, that’s wonderful. I asked you why you hired me, and you said to get deeper and to help your students more. I asked you why that was important, and you said you want to create a legacy that you and your family can be proud of. Then I asked you why that was important, and you said you want to have the standards raised in this industry. All those are great answers.” What I didn’t realize at that time was that while yes, these were all good and true answers, they came from my head. And as he asked me the same question a couple more times, I con- tinued to give him answers from my head. They were all well thought out, but I wasn’t even close to the real “why.” When there were three levels left to go, he said, “Why is that important?” to my previous and now forgotten answer.
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