Why Flipbook Loading Speed Matters
Research Report by FlippingBook
Foreword The loading speed and usability of websites, flipbooks, and other forms of digital content, play a vital role in attracting and keeping viewers engaged. In an environment where attention spans are brief, fast access to content encourages users to stay longer and increases conversion rates. Ensuring fast digital experiences is key to retaining viewers and maintaining a competitive edge.
Table of Contents Introduction
Objectives and methodology
Key terms
Key findings
FlippingBook speed against the industry benchmarks
Loading speed effect on user engagement
Senior SEO Specialist Moosend
Conclusions
INTRODUCTION: Time to speed up! At least when it comes to delivering content. In a world where everyone is chronically short on time and overwhelmed with information, if your digital content takes too long to load, it doesn’t stand a chance. Users will skip it—close the website page or email, and move on. Google also punishes slow-loading sites by ranking them lower, which affects traffic. So whatever type of content you provide, you need to make sure it’s well-optimized and fast-loading.
Here at FlippingBook, we’re well aware of this fact, too. And as we always make user experience our focus, we have revised the load speed of our flipbooks. As a result, your flipbooks load twice as fast now. What does it mean for you and your readers? What impact will this have on content engagement and bounce rates? We have conducted thorough research and are thrilled to share the results with you.
KEY TERMS
We have looked at: How FlippingBook compares to industry benchmarks. How loading speed affects bounce rates, session time, and overall audience engagement. Our research concerns the initial loading speed of FlippingBook’s digital flipbooks and its impact on bounce rates, the number of views, and the depth of user engagement. To ensure our research is deep and comprehensive, we have: Studied content loading speed with and without rich media elements. Studied content loading speed across different countries. Identified industry benchmarks and discovered how FlippingBook compares to them. Compared bounce rate and visitor engagement before and after the latest release, which shortened content loading time. OBJECTIVES AND METHODOLOGY
Content loading speed The time it takes a flipbook to load all the text and media elements on the page once a reader opens it in a browser. Reader An end user interacting with the flipbook content. Flipbook / digital content An HTML5-based digital document that may incorporate additional rich media content, such as video, GIFs, and pop-ups.
Key findings
FlippingBook is fast as…
With faster loading time…
9% Flipbook interface interactions increased 2% Session time increased 5% Bounce rates reduced
Two heartbeats.
Usain Bolt running about 20 meters.
Typing 5 short words (or 3 long ones).
A Formula 1 pit crew changing all four tires on a car.
A fastball thrown by a professional baseball player reaches the batter.
Digital flipbooks created by FlippingBook load 2 TIMES FASTER than an average flipbook on the market.
How fast are FlippingBook’s digital flipbooks compared to industry benchmarks? To see how well FlippingBook performs in comparison with other top flipbook creation platforms*, we have selected several high- ranking flipbook providers and measured their initial content loading time across three different parts of Europe, the Americas and Australasia. This investigation revealed that on average, FlippingBook’s content loads 2 times faster than content published by other providers. It is true both for desktop and mobile devices, and for content with and without rich media.
FlippingBook
Industry average
It’s important to note that the loading speed does not depend on the size of the flipbook, meaning that even 500- or 1,000-page catalogs and technical guides will load as fast as 15- page brochures. Additionally, FlippingBook’s content consumes 50% less traffic on mobile devices, making it cost-effective as well as fast.
*Disclaimer: We do not disclose specific brand names due to internal privacy and ethics policies.
Why is the loading speed important? Multiple studies have shown that even milliseconds matter when it comes down to loading speed. Big brands like BBC, Mobify, and Walmart that have managed to decrease their content loading speed, report higher conversion rates, an increase in sales, and lower bounce rates. Your flipbook is virtually a webpage, so the same principles apply. Even if the content loads fast for you, you never know where your readers open it. They can have a bad connection, or slow Internet speed overall.
Additionally, they can be in a hurry and surrounded by distractions that will take them away from your content if it doesn’t open instantly. That’s why it is vital to eliminate any obstacles on your reader’s way to the content and grab their attention from the first millisecond.
Even milliseconds matter when it comes down to loading speed .
How does FlippingBook’s faster loading time affect user engagement metrics? To see if reducing the loading time brought any positive changes, we have analyzed and compared engagement metrics in one of our popular publications:
Our research clearly shows that decreasing the loading speed has had a positive impact on user engagement with the flipbook. People explore the flipbook deeper than before and are more likely to interact with the content.
Plus, faster access to the content encourages viewers to share it more actively.
Here is how the flipbook metrics changed:
Flipbook shares increased by 7.6%
It is important to note that the content of the flipbook is the same, the only difference is that people access it easier and are more willing to explore it as they’ve had a great experience with the content from the start.
The number of viewed pages increased by 33.3%
The number of outbound link clicks in the flipbook increased by 1.2%
To summarize the findings of o ur research, we’d like to reiterate key points: CONCLUSIONS Loading speed is an important factor in digital content success. 01: It is akin to the subject line in the email—if it’s not engaging, no one will open it. The same is true for digital content: if it’s not fast enough, people will skip it.
FlippingBook’s digital flipbooks are among the fastest on the market at the moment.
03:
Depending FlippingBook’s publications can be 2 times faster than the market average. So when you choose FlippingBook, you can rest assured your readers get the best content experience wherever they are. on location,
Fast loading speed has a positive impact on other engagement metrics of digital content.
02:
It improves bounce rates, session time, and page depth, meaning that people interact with your content longer and more willingly.
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