Why is the loading speed important? Multiple studies have shown that even milliseconds matter when it comes down to loading speed. Big brands like BBC, Mobify, and Walmart that have managed to decrease their content loading speed, report higher conversion rates, an increase in sales, and lower bounce rates. Your flipbook is virtually a webpage, so the same principles apply. Even if the content loads fast for you, you never know where your readers open it. They can have a bad connection, or slow Internet speed overall.
Additionally, they can be in a hurry and surrounded by distractions that will take them away from your content if it doesn’t open instantly. That’s why it is vital to eliminate any obstacles on your reader’s way to the content and grab their attention from the first millisecond.
Even milliseconds matter when it comes down to loading speed .
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