How does FlippingBook’s faster loading time affect user engagement metrics? To see if reducing the loading time brought any positive changes, we have analyzed and compared engagement metrics in one of our popular publications:
Our research clearly shows that decreasing the loading speed has had a positive impact on user engagement with the flipbook. People explore the flipbook deeper than before and are more likely to interact with the content.
Plus, faster access to the content encourages viewers to share it more actively.
Here is how the flipbook metrics changed:
Flipbook shares increased by 7.6%
It is important to note that the content of the flipbook is the same, the only difference is that people access it easier and are more willing to explore it as they’ve had a great experience with the content from the start.
The number of viewed pages increased by 33.3%
The number of outbound link clicks in the flipbook increased by 1.2%
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