KEY TERMS
We have looked at: How FlippingBook compares to industry benchmarks. How loading speed affects bounce rates, session time, and overall audience engagement. Our research concerns the initial loading speed of FlippingBook’s digital flipbooks and its impact on bounce rates, the number of views, and the depth of user engagement. To ensure our research is deep and comprehensive, we have: Studied content loading speed with and without rich media elements. Studied content loading speed across different countries. Identified industry benchmarks and discovered how FlippingBook compares to them. Compared bounce rate and visitor engagement before and after the latest release, which shortened content loading time. OBJECTIVES AND METHODOLOGY
Content loading speed The time it takes a flipbook to load all the text and media elements on the page once a reader opens it in a browser. Reader An end user interacting with the flipbook content. Flipbook / digital content An HTML5-based digital document that may incorporate additional rich media content, such as video, GIFs, and pop-ups.
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