In today’s progressive marketplace, each participant needs to take full advantage of any opportunity to gain an edge on the competition. Marketing live cattle is an art and a process, regardless of market type, and so experience plays a major role, just as it does in anything else in life. Chris Effling has been a master at developing and strengthening relationships he has built over the past three decades in the beef industry. He has always made himself available to the beef public through association, media employment, or work as a seedstock supplier. Over the past four to five years, he has become very aggressive in the commercial sector, making feeder cattle placements, filling heifer replacement orders, or simply putting loads of cows together to assist loyal customers and the friends of those loyal customers, strengthening the bond with a bit more torque with each transaction. Marketing is a relationship business, and the loyalty built through those relationships can lead to a generational bond that keeps both entities striving to do and be better year after year. Chris is always on the hunt for the next genetic contributor or contributors from a bull-power standpoint. If the ideal female comes within reach of his path, that’s sure to be an acquisition as well, but his experience tells him that diversity in number and consistency in kind spread through the program faster when the right bull power is acquired. The bull battery and the history of the herd sire arsenal at CK and Wager are nothing short of impressive and historic. The pedigree ledgers between the pages of this catalog tell the story and shed light on how this impactful program started years ago. The firm’s latest acquisition would be the purchase of the entire working cow herd and donor arsenal of the famed R&R Cattle Company of Chamberlain, SD. Chris and Steve have always maintained a mutual relationship of respect and trust, so when Steve decided to hang up his spurs, the phone call was made. Several months later, the agreement was reached, and the transaction finalized. This set of cattle will feature the 2025 calf crop from the Reimer operation and will offer a bit more purchasing flexibility for those devout, long-time CK and Wager customers from a genetic standpoint without sacrificing the performance and maternal longevity that the current customer base is so familiar with. CK Cattle hosted their initial commercial bred heifer and young cow sale at Mitchell Livestock Auction. Most of the females carried the direct influence of CK and Wager sires with the AI service of in-house sires like Woodhill Abraham F838-K680. The product was very well received the second Monday of December as the entire set of 600 plus head averaged nearly $4,300 per head. This is just another example of how Chris and his family aim to help you and your family when you become a loyal bull customer. We invite you to join us for the 9th Annual CK Cattle & Wager Cattle Production Sale in Highmore, SD on Saturday, February 14, 2026. The cattle will be on display for your appraisal, and the hospitality will be first class! We encourage you to bring your entire family, as dinner will be served following the sale. If you have any questions about the offering, please feel free to reach out to any member of the Innovation AgMarketing team, we would love to visit with you about the cattle. We will see you all on Valentine’s Day in Highmore!
Enjoy the cattle,
Jered Shipman, Graham Blagg, Tim Anderson INNOVATION AGMARKETING
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