Board Converting News, February 8, 2021

Consumer Trends (CONT’D FROM PAGE 1 )

AIR CONVEYING CORPORATION is a recognized leader in the industry of Pneumatic Conveying Systems and has been in business since 1968. As an equipment manufacturer rather than simply a sales organization, we have complete control over the quality of material and products which make up your proposed system. Our equipment is found in Printing, Folding Carton and Corrugated plants throughout the country and the world.

Wellbeing, as defined in the report, encompasses the most fundamental basic needs, and the way consumers process decisions for their wellbeing is both direct and indirect. The holistic nature of wellbeing ensures it has a consistent place in brand messaging; it’s just a matter of brands determining where they fit into the narrative. For example, ‘self-care’ can be so broad that it can apply to any decision, whereas functional ingredients are designed with a clear and direct purpose. Statistics back up the uptick in mental health concerns since the pandemic first hit. More than 73 percent of U.S. consumers who experienced a mental health disorder in the past year have diagnosed themselves. Just over 50 percent of UK consumers have used some form of health technology (eg nutrition app), while 59 percent of Chinese adults say that exercising has become a higher priority for them since the COVID-19 outbreak. The pandemic will, hopefully, fundamentally alter the ways in which societies view mental health and brands have the opportunity to lead that charge. “Globally, the pandemic has put health at the forefront of consumers’ daily lives,” said the report. “As consumers move forward beyond the pandemic, they will experience a new type of gratitude for what it means to have a healthy body. Brands can lead with that note of positivity and grat-

AIR CONVEYING CORPORATION PH: 901-454-5016 FAX: 901-324-7979 e-mail:


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February 8, 2021

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