ESB 2024Q4 DECK OBS-Brand-Partnership

HOUSE OF THE DRAGON To celebrate the Season 2 premiere of House of the Dragon, MAX teamed up with ESB to craft a massive 270-foot dragon coiled around the top of the building. - Custom Dragon Display - Iron Throne - Glambot Photobooth - Lighting Ceremony - House of the Dragon Cast Photo Opportunity - Dragon Ice Cream Pop-Up - Social Contest/Collabs

Social Impressions 249.1M

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Users Reached 85.5M

Total Mentions 23.2K

Media Impressions 5.2B

AVE $10M

Placements 1,682

PG 18

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