STAR WARS Disney joined forces with ESB for an immersive Star Wars takeover of the Empire State Building, as part of its ‘March to May the Fourth’ campaign. - Dynamic Light Show - Pop-Up Experience - Lighting Ceremony - Hayden Christenson Photo Opp ortunity - Custom Lego Exhibit - Fifth Avenue Window Displays
Social Impressions 561.9M
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Users Reached 203.7M
Total Mentions 120K
Media Impressions 6B
$11.73M AVE
Placements 2,303
- 86 th Floor Photo Corner - Social Contest/Collabs
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PG 19
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