ESB 2024Q4 DECK OBS-Brand-Partnership

FORMULA 1 In partnership Mercedes-AMG PETRONAS F1 and WhatsApp, ESB launched a street-to-Observatory takeover with Lewis Hamilton and Toto Wolff. - Dynamic Light Show - Street-side car demonstration - “Pit Stop” Pop-Up - Custom Car Displays - Fifth Avenue Window Displays - Lighting Ceremony - Lewis Hamilton & Toto Wolff Photo Opportunity - Social Collabs

Social Impressions 550M

CLICK TO WATCH

Users Reached 140M

Total Mentions 27K

Media Impressions 5.8B

AVE $10.93M

Placements 1,145

PG 20

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