Powerful oral protection. Gentle daily care.
blue®m Toothpaste gently targets harmful bacteria while supporting the mouth’s natural healing and defence processes, helping to maintain healthier teeth, gums, and oral tissues every day. Its oxygen-enriched formula provides effective daily protection while remaining gentle on sensitive mouths and dental work. Active oxygen formula Less aggressive to mucosa, teeth and implants* than conventional toothpastes Supports the prevention and treatment of gingivitis, periodontitis and peri-implantitis* Helps fight bad breath
Low abrasiveness Free from triclosan
Most toothpastes have an RDA (Relative dentin abrasiveness) of 50–250; the higher the RDA, the more abrasive. A lower RDA is preferable, as it is gentler on enamel and helps reduce tooth wear.
Low abrasiveness
Medium abrasiveness
High abrasiveness
Very high abrasiveness
*Fluoride-free Toothpaste only
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