About Innersense Organic Beauty
Fueled by passion, personal purpose and a call to service, seasoned beauty professionals Greg and Joanne Starkman founded Innersense Organic Beauty in 2005, bringing the highest quality organic ingredients and potent plant actives to professional haircare.
A B Corp certified company, Innersense is an award-winning global leader in clean haircare with a complete range of safe, sustainable and cruelty-free products that deliver pure plant performance and salon-quality results.
Mission, Vision, & Values
MISSION We inspire wellbeing for hair, people and planet through the ceremony of self-care.
VISION Driving change through formulating personal care products that are safe, proven, and sustainable with a commitment to transparency, people and planet. VALUES To serve our Innersense Organic Beauty community, team members and partners with Intention, Passion, Knowledge and Curiosity.
Artistic Director Team 2022
PLANT-BASED PLEDGE Innersense was born from our innate ability to return to truth. That’s why we return to nature as the source for our pure, potent, and performance-driven ingredients. We use only natural ingredients that are organically and sustainably grown, ethically harvested, and transparently sourced - minimally processed with proprietary plant chemistry to preserve purity and potency. We hold ourselves to a higher standard that puts hair, people and planet first. PURE PLANT PERFORMANCE Multipurpose formulas developed by stylists that speak the universal language of hair: pure plant power. With fewer, better ingredients, our plant based formulas deliver the targeted benefits that bring hair back to health. From scalp to strand, for every texture and type, Innersense proves the power of pure plant performance. PRESERVE & PROTECT: OUR COMMITMENT TO THE COMMON GROUND In all we do, Innersense is committed to preserving and protecting our common ground: Mother Earth. At Innersense, we practice circular beauty. It begins with transparent ingredient sourcing. By tracing ingredients back to their origin, we can ensure responsible farming is prioritized. By choosing fully recyclable packaging, we reduce the waste that winds up in our landfills, oceans and waterways. By offsetting carbon emissions, we are able to achieve carbon neutrality. And by investing in regenerative initiatives, we reinvest in the land that grows our ingredients. Through our formulation, operations and actions, we care for nature so nature can care for us. OUR PURPOSE IS PEOPLE: LOVE IN ACTION What began as a family’s love story has grown into a movement of love for a world full of people. We put love into action by filling our bottles with healthy plant-based ingredients, celebrating self care through hair ceremonies and promoting self love through empowering messages.
Our Guiding Principles
Plant Based Pledge: Formulating Standards
INGREDIENT STATEMENT Innersense Organic Beauty products are ethically sourced and processed using non-GMO ingredients that are never tested on animals. We eliminate chemicals known as carcinogens, phthalates or endocrine disruptors. We meet stringent EU Formulating Standards.
KNOWN CARCINOGEN Ingredients exposed to cancer causing chemicals during processing • Ethoxylates
PETROLEUM COMPOUNDS Promotes build up and compromise hair health • Polyquaterniums 7,9,12,14
1,4 Dioxane, Ethylene Oxide
Resins, Plastics
•
•
• PEG, DEA, MEA, TEA or EDTA compounds TOXIC PRESERVATIVES Chemicals with cancer causing or endocrine disrupting properties • Parabens
• Silicones, Dimethicone HARSH SYNTHETIC SURFACTANTS Create skin and scalp irritation, compromise hair health
• Sulfates, SLS, SLES or Sulfate derivatives • Betaines
Phenoxyethanol
•
Formaldehyde compounds
•
UNDISCLOSED INGREDIENTS Proprietary compounds or complexes
• Methylchloroisothiazolinone or methylisothiazolinone
Imidazolidinyl and diazolidinyl ureas
•
Fragrance
•
Parfum
•
Our Commitment to Common Ground
MISSION In all we do, Innersense is committed to preserving and protecting our common ground: Mother Earth. Through our formulations, operations and actions, we care for nature so nature can care for us.
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Innersense Organic Beauty Consumer Profile
Consumer Survey- 2,000 Respondents
15.4 %
28.3 %
23 %
HAIR TYPE Curly Wavy Coily Straight
AGE
18-22 23-29 30-39 40-49 50-59 60 or older Prefer not to say
11.6 %
2.6 % 0.6%
8.6 %
15.3 %
7 %
31.5 %
54 %
Innersense Organic Beauty Consumer
CONSCIOUS CONSUMER 40 - 60
CLEAN BEAUTY GODDE S S 2 5 - 3 5
CURL PERFORMANCE 20+
Curly & coily hair type, wants salon quality hair care and willing to pay a premium for performance, clean is a benefit but not the selling point
Suburban, well educated, high discretionary income, eco-conscious, holistic health focused, label reader, clean is #1 priority
Beauty enthusiast, wants marriage between clean and performance, highest percent spending on beauty compared to the other consumers
Innersense Organic Beauty Product Line
Product Categories
Innersense Color Purity
The 40-shade oxidative collection plus 8 color sheers delivers on the promise of creating demi-permanent, permanent and high-lift color results. Hair is reborn with our hair Awakening conditioning blend infused with organic oils and natural extracts NEW INNERSENSE COLOR PURITY, REIMAGINING THE WORLD OF COLOR
The first and only truly clean hair color line formulated per the Innersense Organic Beauty ethos: High-performing formulations, absence dirty ingredients, utilizing sustainably sourced materials, with minimal environmental impact. After five years of development, we are introducing a new clean color chemistry that surpasses traditional color brands in color brilliance and performance with a truly intermixable system of color.
Innersense Color Purity CLEAN COLOR CHEMISTRY: Utilizing ingredient alternatives to the category standards of chelating agents, emollients, surfactants, and viscosity builders. Innersense Color Purity is the only color line that can promise the entire portfolio is formulated with clean, natural ingredients.
NEW TECHNOLOGY: Industry-first color generator infused with Hyaluronic acid adjusts the color pH, turning alkaline color into an acid color. Mimics toning results and benefits of the industry gold standard. Innersense is the only color line to truly deliver on the claim of intermixable, multipurpose color. ENVIRONMENTAL IMPACT: New eco-friendly packaging style redefines how we think of packaging waste. Larger sizes eliminate the constant discarding of empty tubes and bottles. Recycled materials in favor of new plastic production mean minimal environmental impact.
ADAPTIVE DYE BLENDS: New ME+ coloring pigment plus specialty couplers allows for flawless intermixing across all shades, including high lift, multi-dimensional color results across all hair textures. Most importantly, there are zero complicated coloring rules to deliver the expected results .
Salon Partnership Support
PARTNER DIRECTLY WITH US
Visual and Virtual Merchandising Shelf displays, videos, brochures, images and more
Find Salons Near You Salon listing on innersensebeauty.com Innersenseorganicbeauty.co.uk
Refer-A-Friend Receive product credit valued at 20% of referral’s opening order
Product Of The Month Monthly promotional product discounts
Become an Educator or On-Line Hair Concierge
Inner Circle Rewards Receive quarterly perks, product and education credit
Stay connected at InnersensePro.com
Affiliate Program* Receive commission on your client’s web orders
Only Available in USA*
Global Salon Education
OTHER EDUCATION RESOURCES
LOOKBOOKS
PRODUCT CURRICULUM HOLISTIC HAIRSTYLING CURRICULUM
• Product Knowledge • Backbar Services & Techniques • Clean Beauty Lab
• Holistic Hair Consultation • Connectivity Cut • Tight Curl Taper Cut • Wash & Go, Tight Curls
• Monthly Virtual Trend Classes • YouTube Tutorials • Facebook Pro Page • Product Information Guide • InnersensePro.com
• Styling & Cutting Inspiration • Artistic Expression • Brand Vision
• Vintage Waves • Curly Hairstyling
Partnership Support
Merchandising Support
Events & Collabs
Gratis & Samples
Listing on “Find Near Me” Innersensebeauty.com InnersenseOrganicBeauty.co.uk
Global Retail Education
OTHER EDUCATION RESOURCES
LOOKBOOKS
PRODUCT CURRICULUM SALES AND BRAND CURRICULUM
• Product Knowledge • Increase knowledge on ingredients, products, and application • Product cocktailing and layering
• Top educators promote brand awareness and product education • In person* and virtual trainings • Advanced training on ingredients and brand and sales tips
• YouTube Tutorials • Product Information Guide • Social Media Content
• Artistic Expression • Brand Vision • New product marketing
Only Available in USA*
Thank You
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