Innersense Color Purity CLEAN COLOR CHEMISTRY: Utilizing ingredient alternatives to the category standards of chelating agents, emollients, surfactants, and viscosity builders. Innersense Color Purity is the only color line that can promise the entire portfolio is formulated with clean, natural ingredients.
NEW TECHNOLOGY: Industry-first color generator infused with Hyaluronic acid adjusts the color pH, turning alkaline color into an acid color. Mimics toning results and benefits of the industry gold standard. Innersense is the only color line to truly deliver on the claim of intermixable, multipurpose color. ENVIRONMENTAL IMPACT: New eco-friendly packaging style redefines how we think of packaging waste. Larger sizes eliminate the constant discarding of empty tubes and bottles. Recycled materials in favor of new plastic production mean minimal environmental impact.
ADAPTIVE DYE BLENDS: New ME+ coloring pigment plus specialty couplers allows for flawless intermixing across all shades, including high lift, multi-dimensional color results across all hair textures. Most importantly, there are zero complicated coloring rules to deliver the expected results .
Made with FlippingBook - Online magazine maker