Innersense Organic Beauty Consumer
CONSCIOUS CONSUMER 40 - 60
CLEAN BEAUTY GODDE S S 2 5 - 3 5
CURL PERFORMANCE 20+
Curly & coily hair type, wants salon quality hair care and willing to pay a premium for performance, clean is a benefit but not the selling point
Suburban, well educated, high discretionary income, eco-conscious, holistic health focused, label reader, clean is #1 priority
Beauty enthusiast, wants marriage between clean and performance, highest percent spending on beauty compared to the other consumers
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