WHAT MAKES A T-SHIRT SUSTAINABLE?
We make a lot of t-shirts for our clients. Over the years, we’ve seen a wide range of styles and designs and we consider ouselves experts on materials, fit, and quality. Here’s a primer on our favourite sustainable fabrics. While we set out to help our clients design the perfect tee, we can’t lose sight of the fact that global textile production is one of the planet’s most polluting industries. Trucost estimates that the textile industry is responsible for as much as 17-20 percent of industrial pollution in our rivers and land. Roughly two billion t-shirts are sold annually worldwide.
The environmental cost of the textile industry makes it critical to design shirts that are low impact and high quality so that after they’re worn once, they’re kept to be worn again. We all have one or two dozen t-shirts in our closet, and when we ask our clients, they admit they wear the same four or five tees over and over. Our goal is to create those t-shirts, the top drawer tees, the go-to favourites. With that in mind, here is a rundown of the different types of textiles commonly used in t-shirts. We focus on sustainable textiles, but have added our top selling conventional materials as well.
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