Are you ready to get started on your next project? Take a look at our Artwork Guidelines for some helpful information about artwork requirements for your custom promotional merchandise. We also have design templates that you can use in our Resources.
GUIDE TO ARTWORK BASICS
• DECORATION EBOOK
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As part of the ordering process, we make sure your artwork files are accurate and ready to go. This guide will help you understand what we need from you to make sure your artwork is printed perfectly. ARTWORK BASICS
CONTENTS
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Raster vs. Vector Artwork
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Artwork Submission
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Pantone Matching System
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Artwork Services
RASTER VS. VECTOR
There are two main types of image files: raster and vector.
A raster graphic is an image made of hundreds of tiny squares of colour information, referred to as either pixels or dots. Think of a photograph. A vector graphic uses math to draw shapes using points, lines, and curves. Think of a font or logo. Because vector artwork uses magical math, these images can be scaled to any size with - out affecting the quality of the image. We need your artwork in vector format to ensure a quality print.
Vector
Raster
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ARTWORK SUBMISSION
Your artwork must be submitted as an .ai or .eps file in vector format with all text converted to outlines.
If you don’t have vector artwork, we’ve got your back. We can help you convert your files to vector format and you’ll get to keep the file so that you have it on hand for the next time someone asks.
Common Vector Files
Common Raster Files
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PANTONE MATCHING SYSTEM
The PANTONE® Matching System (PMS) is the most widely used colour matching system. The accuracy of colour is critical in design, so we use this standard - ized key to guide colour selection when printing your artwork. Please remember to indicate what your Pantone colours are when submitting your artwork to ensure we stay on brand.
Don't have a PMS Colour?
Don’t worry, we will use our colour bridge system to match your colour to the closest pantone possible.
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ARTWORK SERVICES
If you have questions or need assistance getting your art files ready, we’re here to help. Feel free to reach out to your Account Manager or Account Coordinator, or call our main line at 604-732-3247 or 866-606-3247. Please note that we charge $65/hour for any artwork modifications that take longer than 30 minutes. If we feel your artwork needs are beyond the standard order process, we’ll let you know in advance so that you can approve it before we proceed.
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At Fairware, we use responsible business practices, sustainable merchandise and ethical supply chains to source and deliver product that meets you on your journey toward social and environmental sustainability. MAKE YOUR MERCHANDISE MATTER.
Make a positive impact with your merch by supporting amazing brands that care about people and planet.
Start Now
1.866.606.3247 | contact@fairware.com | 178 W 3rd Ave, Vancouver BC V5Y 1E9 | fairware.com
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