Micro Holidays Let’s Celebrate Small Moments in a Big Way! In today’s retail landscape, smaller holidays — or micro-holidays — are creating exciting new opportunities for grocery retailers. These celebrations allow retailers to spark customer en - gagement, drive cross-merchandising, and ultimately boost basket size. At Chex, we’re helping retailers tap into this growing trend with curated prod- uct selections for Dry January, Winter Immunity, Cinco De Mayo, Mother’s Day and Earth Day. Cinco de Mayo A festive opportunity to boost sales by creating themed displays featuring Mexican foods and beverages that inspire at-home celebrations.
Dry January A prime opportunity for retailers to spotlight non-alcoholic beverag - es with themed displays, tastings, and promotions.
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