T he sponsorship is part of a wider strategy which sees Scrutton Bland expanding not only its range of services with the recent additions to the Corporate Finance team, but also geographically as Chelmsford and the surrounding areas play an increasingly important part in the firm’s new business plans. Sponsorships are becoming increasing popular with businesses of all sizes as they can often offer a greater brand presence and return on marketing spend than traditional advertising for example. Partnering with local teams can also be an effective way of supporting a firm’s commitment to local communities, particularly where it may take a few years of support before a team rises to the top of their particular league. Like any good relationship, partnerships are built for the long term. Howzat! Scrutton Bland sign an exciting deal with Essex Cricket Scrutton Bland recently announced a new three-year agreement with Essex Cricket to become the first ever sponsor of the Premier Suite at Club’s County Ground in Chelmsford.
Darrell Fox, Commercial Manager at Essex Cricket is delighted to continue the relationship, commenting: ‘This is an excellent partnership for the Club because Scrutton Bland have been one of our most loyal supporters for the last three seasons and have contributed to our success on and off the field. “Their reputation for supporting sport in the community is one of the reasons we value the partnership so much, plus the on-going support they have given to our England Women’s International fixtures and the inaugural On-Pitch Marquee events. With the help of Scrutton Bland, we can deliver both fantastic live sport and a great experience at the Club.”
ADVISER spoke to Jason Fayers, Scrutton Bland’s Managing Partner who believes the sponsorship can provide opportunities for getting to spend time with clients as well as branding, “The Scrutton Bland Premier Suite is a fantastic space for corporate hospitality on match days, with a superb view of the pitch and the facilities are perfect for entertaining. “As a corporate sponsor, we are able to show our ongoing commitment to cricket in Essex, whilst simultaneously promoting our brand in the region. We are so proud to have such a successful cricket club on our doorstep. Individuals and businesses should show their support for the 2017 County Champions.”
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