Your sales have increased by 157% and profits by almost 300% in the past three years, and last year won the Queen’s Award for International Trade. What do you attribute your success to? Well, we work hard and are highly motivated, but also there is no doubt that we have found a niche in an industry where there is opportunity. That said we have built the company in a way that supports growth and run the company in a way which I hope brings out the very best of all employees empowering them to succeed and enjoy work. We have a great team and no doubt the reason for our success is them. How much of your business is focused on the sale of the tenders and how much would you say is on the toys? It is around 50/50. One thing we identified very early on is that the market place for billionaires owning superyachts is not big. We soon worked out that we needed to be talking to our clients about everything, whether they were looking to buy a new tender, jetpack, or submarine. It was clear that if we were going to succeed we needed to supply the entire package.
Success in a business is often about spotting a gap in the market and acting to fill it. Was this the case with you? It certainly was. I guess the pivotal moment came whilst I was working for a superyacht management company in the South of France. I was outfitting a new build 70m superyacht with all the tenders and equipment for the owner and I was struggling to put together a cohesive package of all the options available for owners. There are literally hundreds of manufacturers and each one will tell you that they are the best - and this is just on the tender side (a tender is the boat which is used to go back and forth from the main mothership to the shore and the craft which people tend to use for water sports). The sheer volume of choice can lead to a very confusing marketplace for people, many of whom will not buy tenders on a day to day basis. What I was looking for was a knowledgeable company I could trust, and who could summarise the options available so that I could then present these in a clear and concise way to my client. That’s when I realised that there wasn’t anyone out there doing it, so we decided to fill that gap in the market and offer a service offering tender sales, but also including all the toys and other fun equipment.
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