Above: Almosafer’s technology is designed to enhance the visitor journey at every touchpoint
Engineering invisible travel: Almosafer’s
consider ourselves integral to the country's tourism growth.” This positioning grounded in measurable impact, particularly in the way the company has stimulated domestic travel and diversified tourism demand kingdom- wide. Domestic travel now “consistently represents 40% of our total bookings”, says Ahussain, revealing Almosafer’s deliberate strategy to spotlight destinations beyond the traditional gateways. By promoting places such as Abha, Al Jubail and Tabuk, alongside giga-destinations including The Red Sea and Qiddiya, the company is broadening the tourism map. “This approach not only spreads economic impact, but empowers local businesses, hospitality providers, and young Saudi entrepreneurs to benefit directly from the growth of world-class tourism in their own regions,” he adds. THE ‘INVISIBLE TRAVEL’ ERA Technology is the connective tissue that enables this scale and inclusivity. Almosafer’s digital platforms integrate local experiences with global markets, delivering culturally resonant journeys at scale. “Our role centres around leveraging technology and partnerships to deliver seamless, personalised journeys, positioning
Muzzammil Ahussain, CEO of Almosafer Travel & Tourism Co. , on how AI, talent and deep-rooted commitment to Saudi Arabia are creating a seamless, visitor-centric travel ecosystem digital blueprint for Saudi Arabia’s tourism futur e
S audi Arabia’s next phase of tourism growth under Vision 2030 is shifting the focus from building capacity to delivering smarter, more connected visitor experiences. Almosafer Travel & Tourism Co. is closely aligned with this direction, serving as a digital enabler of the kingdom’s
professionals and investors, and strengthen Saudi Arabia’s role as a global hub for tourism innovation. For Muzzammil Ahussain, CEO of Almosafer Travel & Tourism Co., the AI Tourism Vision reinforces the importance of pairing national ambition with practical digital capability: technology that improves the
expanding tourism ecosystem. That role gained new relevance following the Ministry of Tourism’s launch of its AI Tourism Vision in June 2026. Designed to accelerate digital transformation across the sector, the strategy aims to enhance visitor experiences, improve operational efficiency, empower tourism
traveller journey, strengthens the ecosystem and supports delivery at scale. “Almosafer is helping shape an intelligent, inclusive travel future for Saudi Arabia and the region by investing in innovation and global collaboration to enhance our offerings,” he explains. “As a key enabler of Saudi Arabia's national ecosystem, we
Muzzammil Ahussain
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