Left: 68% of Saudis have selected a destination for the hotel AI generated
GLOBAL DEMAND $271BN Global travel experiences market value in 2025 $342BN Forecast market value by 2029 17% Experiences growth in 2024, versus 6% for travel overall. 86% Travellers prioritising experiences over material purchases 60% Millennials who consider local cul- ture essential to travel THE SAUDI TRAVELLER $27.5BN -> $47.8BN Outbound market forecast, 2025- 2032 50% Planned to travel more in 2026 79% Have taken a passion-led holiday 52% Choose sport or adventure as a passion-trip driver
Sources: Arival and Phocuswright; Accor and Globetrender; Bloomberg; Coherent Market Insights; Hilton; Marriott Bonvoy; Skyscanner.
SPOTLIGHT RIYADH | 57
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