SPOTLIGHT RIYADH
Contents
FOREWORDS
THE EXPERIENCE ECONOMY
6–9
56–83
58 62 64 68 70 72 78
The experience economy
6 7 8
Editor
AlUla
WTM Spotlight Riyadh
The Saudi traveller
UN Tourism
AROYA
Destination hotspots
THE TRANSFORMATION
10–25
Sports tourism
12 18 20
Religious tourism
Saudi’s growth story
The Saudi tourism economy
THE GLOBAL EXCHANGE
84–91
Global travel trends
86 88 90
Business events
THE ENGINE
Riyadh, the global meeting place
28–54
Saudi Arabia's health tourism
30 36 38 46 50 52 54
Building tourism projects
Tourism as an asset class
BEYOND 2030
92–96
The next hotel cycle
94
What comes next: future Saudi
Saudi Arabia’s AI vision
Almosafer
Tech trends
Visa
W TM SPOTLIGHT RIYADH | 5
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