THE GLOBAL SPORTS TOURISM PRIZE
Above: Saudi Arabian Grand Prix,
10% Sports tourism’s estimat- ed share of global tourism expenditure $1.3tn+ Projected value of the global sports tourism market by 2033 1 in 4 Global travellers expecting to take a sports-related trip
68% Travellers willing to spend more on trips built around sport, entertainment and cultural experiences 15 The number of new or rede- veloped stadiums planned in Saudi Arabia ahead of the 2034 FIFA World Cup
Jeddah – in 2025, races across the entire F1 season attracted 6.7 mil - lion fans in total Far left: Saudi fans follow an average of 14 different sports, ranging from foot- ball to motorsport
$22bn+ Projected value of Saudi Arabia’s sports sector by 2030, compared to around $8 billion today (2026)
SPOTLIGHT RIYADH | 75
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