FOREWORD •
Connecting the world to Saudi Arabia and Saudi Arabia to the world As Saudi Arabia continues to reshape the global tourism landscape, WTM Spotlight Riyadh marks the beginning of a new platform for collaboration, insight and opportunity. Bringing together key voices from across travel, it creates a focused environment where ideas are shared, partnerships take shape and new commercial opportunities emerge.
F ew destinations have transformed the global tourism landscape as rapidly as Saudi Arabia. Guided by Vision 2030, the kingdom has opened new horizons for travellers, investors and the wider industry, creating opportunities that would have seemed unimaginable only a few years ago. Tourism has become one of the country's defining success stories, driven by ambition, innovation and a determination to redefine how the world experiences Saudi Arabia. The inaugural WTM Spotlight Riyadh has been created in response to this transformation. As a focused new platform, it offers travel businesses a dedicated opportunity to engage with one of the world's fastest-evolving tourism markets, exchange ideas, build partnerships and identify new avenues for commercial growth. This first edition marks the beginning of that journey, with a clear ambition to connect the world to Saudi Arabia and Saudi Arabia to the world Building on that ambition, WTM Spotlight Riyadh has been designed to create a targeted environment for commercial exchange, bringing together a mix of destinations, tourism organisations, travel suppliers, buyers, industry leaders and travellers. Its distinctive B2B2C model combines focused business engagement with traveller insights, creating richer conversations and laying the foundations for a platform that can grow alongside Saudi
Arabia's tourism sector. The timing could not be more significant. Saudi travellers are increasingly influencing global demand through their appetite for authentic, personalised and premium experiences. Within the kingdom, sustained investment in hospitality, culture, entertainment and infrastructure continues to strengthen Saudi Arabia's appeal as an international destination. WTM Spotlight Riyadh provides a natural forum for these conversations, where international partners can engage with one of the world's fastest-evolving tourism markets and explore the opportunities it presents. Our ambition is for WTM Spotlight Riyadh to become a platform that evolves alongside Saudi Arabia's tourism sector, fostering collaboration, encouraging innovation and strengthening relationships between Saudi and international travel businesses. The conversations that begin here have the potential to support new partnerships and commercial opportunities as the platform develops in the years ahead. This inaugural edition has been made possible through the vision and commitment of our partners, exhibitors, buyers, speakers and industry leaders. Their support has helped lay the foundation for what we believe could become an increasingly important platform for connecting Saudi Arabia with international travel markets. As you
experience WTM Spotlight Riyadh, I hope you discover new opportunities, build lasting relationships and gain fresh insight into one of the world's most exciting tourism markets. More than that, I hope you leave with a sense that this is only the beginning, not just for WTM Spotlight Riyadh, but for the partnerships, ideas and opportunities that can grow from the connections made here. "Our ambition is for WTM Spotlight Riyadh to become a platform that evolves alongside Saudi Arabia's tourism sector, fostering collaboration, encouraging innovation and strengthening relationships between Saudi and international travel businesses”
DANIELLE CURTIS Regional Portfolio Director – UAE, RX
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