PITFALL
SCIENTIFIC BASIS
WARNING SIGNS
SOLUTIONS
Ideation trap Generating ideas without implementing Action bias Confusing activity with progress Paradox of creativity Constraints stimulate creativity, not absence Choice paralysis A lack of constraints leads to inaction
• Many ideas, few achievements • You jump from one idea to another without finishing
For every 1 hour of brainstorming, plan 10 hours of execution
1. CREATIVITY WITHOUT EXECUTION
Pitfalls to avoid: Creativity
Test quickly rather than aiming for perfection Define clear criteria for when to abandon an idea Value those who see ideas through to completion, not only those who propose them Set clear limits on budget, time, and scope Aim for “good enough,” not perfection Use firm deadlines to drive decisions Launch quickly and improve through iteration (MVP) Everyone can innovate Capture ideas from all levels Value small, continuous improvements The best ideas come from diverse perspectives
• The team is exhausted by “new initiatives” • You focus on innovation instead of execution
• Creative projects never come to fruition • Constantly push back deadlines • Seek “perfect solution” • Teams lacking clear direction
2. CREATIVITY WITHOUT CONSTRAINTS
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Creative genius bias Believing only certain people are creative Collective exclusion Ignoring ideas from those seen as “not creative”
• Only ideas from “creatives” taken seriously • Separate “innovation team” • Ideas from frontline teams are ignored • You value originality at the expense of usefulness
3. ELITIST CREATIVITY
Myth of creative chaos Believing creativity requires disorder Lack of process Confusing freedom with anarchy
• Creative projects are chaotic • You can’t replicate your successes • The team is exhausted by instability • Good ideas are lost due to lack of structure
Use processes: Design Thinking, Lean, Agile Document what works to reproduce it Alternate ideation and decision phases Create routines that encourage creative thinking
4. CREATIVITY WITHOUT DISCIPLINE
30 THE 7C LEADERSHIP COMPASS FOR MORAL AMBITION 2025 JONATHAN NORMAND. CREATIVE COMMONS LICENSE
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