Take the compass. Begin the journey. And lead with determination.
Now, It’s Your Turn The world is in urgent need of leaders who lead with moral ambition. The challenges we face – climate change, growing inequalities, declining trust in institutions, social tensions – demand a new kind of leadership. A leadership that refuses to choose between performance and humanity, between individual success and the common good.
CONSIDERATION
COLLABORATION
That leadership begins with you . With your willingness to:
CONFIDENCE
CONSISTENCY
• Do the inner work of self-awareness, even when it is uncomfortable • Acknowledge your pitfalls and blind spots with humility • Practise the 7Cs consistently, even when it is difficult
The world is waiting. Your team is waiting. Your legacy is waiting. Embody the 7Cs. Lead with your heart. Lead for moral prosperity.
The leadership you practise today will shape the world of tomorrow. Make sure your legacy is that of a leader who had: • The courage to see beyond convention • The conviction to stand firm in the face of adversity • The humility to recognise their blind spots • The consistency to align every action with their deepest values • The coherence that inspires others to do the same
• Create spaces where others can grow as well • Contribute to the broader movement towards more conscious capitalism The journey is ongoing. The spiral never ends. Yet with each turn, you rise higher, your impact deepens, and your legacy becomes clearer.
CREDIBILITY
CREATIVITY
The spiral continues. Your journey begins now.
COURAGE
That is the power of moral ambition. That is the promise of the 7C Compass.
38 THE 7C LEADERSHIP COMPASS FOR MORAL AMBITION 2025 JONATHAN NORMAND. CREATIVE COMMONS LICENSE
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