Introduction Navigating with Intention In an era of unprecedented complexity and rapid change, modern leadership faces a profound challenge. Traditional indicators of success – such as profit, market share and shareholder value – are no longer sufficient to guide organisations through the intricate web of social, environmental and economic pressures that define our time. Employees, customers and communities increasingly expect businesses to stand for something £more than financial performance alone. These stakeholders are calling for a new kind
TOGETHER, THESE 7CS STRENGTHEN CONVICTION AND CREATE COHERENCE – THE FOUNDATION OF ALIGNMENT BETWEEN OUR WAY OF BEING (WHO WE ARE) AND OUR WAY OF DOING (HOW WE ACT). This compass helps us align our way of being – our leadership identity. And when we are aligned in who we are, we unleash our collective capability to act , to create and to transform together. This is how we turn individual ideas into collective impact. Born from collective wisdom, dialogue and the practical experience of the B Lab Switzerland B Ecosystem community, this compass offers a transformative approach to leadership. It provides a clear, actionable pathway for leaders to cultivate what we call moral ambition : the commitment to align personal and organisational success with the wellbeing of all stakeholders and the planet.
CONSIDERATION
COLLABORATION
CONFIDENCE
CONSISTENCY
of leadership: leadership that is not only effective, but also ethical, sustainable and deeply meaningful. This playbook introduces a framework designed to answer that call: the 7C Leadership Moral Ambition Compass. The 7C dynamic (flow): Confidence enables Consideration Consideration deepens Collaboration Collaboration generates Consistency Consistency anchors Credibility Credibility unlocks and amplifies Courage and Creativity
CREDIBILITY
CREATIVITY
COURAGE
4 THE 7C LEADERSHIP COMPASS FOR MORAL AMBITION 2025 JONATHAN NORMAND. CREATIVE COMMONS LICENSE
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