This is not a checklist to be completed, but a compass to be internalised. It provides a shared language and a set of behavioural reflexes that help individuals – whether in formal leadership roles or not – navigate the complexities of their responsibilities with integrity and determination. This playbook is designed as a practical, interactive guide. Each chapter explores one of the 7Cs, offering a clear Principle to understand the core concept, a set of Reflexes – immediate, actionable behaviours to practise – and a series of practices to embed the C into your daily leadership routine. Whether you are an inspiring leadership figure, an experienced executive or a consultant, this playbook will equip you with the tools needed to develop your moral ambition and lead with conviction. It is an invitation to join a growing movement of leaders who are not only building successful and responsible businesses, but are also helping to develop more inclusive, equitable and regenerative organisations.
COURAGE
CREATIVITY
CREDIBILITY
CONSISTENCY
The 7C Compass is a spiral model that guides leaders through a continuous journey of growth. It is built around seven interconnected capabilities which, when developed together, unlock the full potential of individuals and teams. The journey begins with Confidence , the foundation of personal trust, and continues with Consideration , the practice of empathy; Collaboration , the art of mobilising collective intelligence; and Consistency , the reliable application of values. This foundation builds Credibility – earned trust that underpins genuine influence – which in turn unlocks Courage and Creativity , the ultimate outcomes that enable leaders to take bold risks and generate innovative solutions.
COLLABORATION
CONSIDERATION
CONFIDENCE
5 THE 7C LEADERSHIP COMPASS FOR MORAL AMBITION 2025 JONATHAN NORMAND. CREATIVE COMMONS LICENSE
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