P+PB Campaign Wins Prestigious 2020 Content Marketing Award The Paper and Packaging Board (P+PB) is the winner of the Content Marketing Institute’s (CMI) 2020 Content Marketing Award for Best Overall Editorial – Digital. P+PB, along with their content marketing agency, Manifest, sub- mitted the www.howlifeunfolds.com content hub where downloads, worksheets, printables and coloring pages augment user-friendly design that re-creates the look and feel of print media in digital form. The Content Mar- keting Awards produced by the CMI is the largest and longest-running international content marketing awards program in the world. “Our unique role as marketers is to share the positive sustainability story and the unique qualities of the plant- based products made by paper and packaging man- ufacturers,” says Mary Anne Hansan, P+PB President. “Educating consumers about the virtues of these natural products and their recyclability shows them how they can be part of the solution for our planet.” Consumer interest is growing, with the “How Life Un- folds” campaign content this year alone, generating a 30X increase in print and download actions on the web- site, a 500 percent increase in traffic and a 450 percent increase in engaged visits to experience the journalistic articles, informative infographics, listicles and videos.
P&P Hall Of Fame (CONT’D FROM PAGE 12)
years and is a Lifetime Certified Packaging Professional, an inductee of the Military Packaging Hall of Fame and the recipient of a lifetime achievement award from the Interna- tional Association of Packaging Research Institutes (IAPRI). Fritz Yambrach, Ph.D, is Director and Professor of Pack- aging at San Jose State University, where he developed
SJSU’s respected packaging program in 2007. Earlier in his career, he worked as a packag- ing engineer for a variety of man- ufacturers. His influential Ph.D. dissertation identified packaging suppliers as a competitive advan- tage to innovation in the medical device industry — one of the main
Fritz Yambrach
reasons today why medical device firms agglomerate in specific regions in the U.S. and the EU. In addition to his work as an educator, Yambrach also started a non-profit firm that designed a water vest for easier carrying of pota- ble water in impoverished areas (FritzWaterVest.com). PMMI convened members of the Packaging & Process- ing Hall of Fame Commission to select this year’s induct- ees. The commission includes a cross-section of industry professionals, suppliers, journalists and end users. The 2020 Hall of Fame inductees will be honored during PACK EXPO Connects via a brief video tribute.
Do you need printed sheets? We have your answer.. Introducing Heartland’s ColorCorr. This is “flexo-printing in the round”. On our corrugator we can print up to 109” wide. The advantage is that we can print the equivalent of ½ roll at a time and not be required to keep several rolls of very expensive preprinted paper on the floor. Much less waste and risk. In continual print mode, we use either laser-engraved rubber rolls or solid rubber rolls to print a “flood coat” or a repeating pattern. If we are printing a repeating pattern, we can run a two-color design on the paper. Customers have found that running sheets we print can allow them to run a lighter-grade due to reduced caliper loss, and in some cases eliminate one or more machine passes.
For more information contact: Charlie Freeman | 816-500-8889 | cfreeman@heartlandsheets.com Tim Kramer | 816-841-8317 | color@heartlandsheets.com
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October 12, 2020
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