Board Converting News, October 12, 2020

AICC To Launch Hybrid Course: Maximize Sales Results

cally by growing current customers and developing an ideal customer profile, then using it to target and hunt new customers. Sales managers are given tools and pro- cesses during the hybrid event to implement with their sales team immediately. Popular AICC speakers Mark Allen Roberts, Presi- dent, OTB Solutions LLC, and Ed Wallace, President, AchieveNEXT Human Capital, will lead this innovative hybrid course that will enhance the effectiveness and strength of the entire sales department. Roberts brings an exceptional background of over 35 years of sales and marketing successes and leadership with manufacturers and distributors. He has had senior sales, marketing & training development positions across a wide array of businesses, including The Timken Com- pany, Mobility Works, Gardner Denver, VMI, Pragmatic Marketing, Frito-Lay, & many other industry leaders. With a long history of building, training, coaching, & leading

AICC, The Independent Packaging Association, has opened registration for Maximize Sales Results: Devel- op New Sales Skills For Today’s Market, a new hybrid course, with a dynamic schedule to train sales managers and a company’s entire sales team. The six sessions will begin on Thursday, October 15, and run through Thurs- day, November 5. In today’s market, buyers want to be served in a new way, and market shifts have changed the landscape. This hybrid course, offered at one price for the entire sales de- partment, offers three sessions specifically for sales man- agers and three separate sessions for the sales team. Maximize Sales Results: Develop New Sales Skills For Today’s Market delves into how to grow sales strategi-

sales teams, the National Association of Sales & Marketing recognized his contribu- tions with The Business Excellence Award. Highspot recently recognized him as one of the Top 50 for his expertise in implementing Sales Enablement. Roberts is also the author of the book Branding Backwards , a keynote speaker, trainer, thought leader on LinkedIn, and his strategic business development blog, No Smoke & Mirrors. A graduate of the Exec- utive MBA program at Kent State Universi- ty, he also completed a management-de- velopment program with Harvard Business School. Wallace speaks to corporations and or- ganizations around the world with a client list that is a Who’s Who of Fortune 500 com- panies. He has been facilitating seminars and workshops for AICC since 2015. He has published four books on relational capital – Fares to Friends, Creating Relational Capi- tal, Business Relationships That Last, and the #1 best selling The Relationship Engine. Wallace is a member of the executive edu- cation faculty of Drexel’s LeBow College of Business and Villanova University’s Human Resources Master’s program. Registration for Maximize Sales Results: Develop New Sales Skills For Today’s Mar- ket is $795 for members, which gives ac- cess to the entire sales team. Register at www.AICCbox.org/Calendar . Questions about training can be direct- ed to Taryn Pyle, Director of Education & Leadership Development, at tpyle@aiccbox. org, or Chelsea May, Education and Train- ing Manager, at cmay@aiccbox.org or (703) 836-2422.

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October 12, 2020

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