Meet Your Match (CONT’D FROM PAGE 1 )
who can help you with the areas of your business that are outside of your strength: forging partnerships with market- ing and messaging professionals to help you refine your voice; teaming up with technology and software engineer- ing professionals to build out your applications and your web presence; finding resources for promoting your offer- ings and services to your sector and prospects. If some- thing isn’t working well or efficiently within your team, sometimes the path of least resistance can be to look for a partner who specializes in the exact areas where you need help. Again, on the surface these collaborative endeavors are not different from how one might approach integrating a new PLC, feeder or other retrofit from another company to enhance your equipment. Internal Collaboration: How You Contribute With Your Team And External Partners Collaborating with the people that you work with on a daily basis is the key to better synergy as a team, making sure you are all pulling in the same direction. It’s certainly a start to bring external collaborators into the fold with your team, but another key to success that is often overlooked or forgotten is bringing the internal and external arms of your operation together. Perhaps even more significantly, this same type of internal collaboration can be the spark plug to innovation that can drive your organization for- ward.
If we accept this, then what can we do to create greater collaboration in our own businesses? In order to position your company or organization for success, these are the five types of collaboration that you should be considering as you look to the future: External Collaboration: Finding Complementary Partners It’s time to stop worrying about competing against oth- ers in your vertical and focusing on whether your vertical as a whole is competitive in your marketplace. The name of the game in external collaboration within the corrugated space means strategically teaming up with other organi- zations who can improve your portfolio of offerings, or to facilitate business growth. When you begin collaborating with a complementary organization, you can rapidly scale up and/or offer a service or a skill that you previously didn’t have. Instead of wasting time reinventing the wheel (or in this case, perhaps the flexo-folder/gluer), strategi- cally teaming up with an organization whose skills lie in your less built-out areas can save you from exponential cost increases in catching up. An external partnership can make a lot of sense from a financial standpoint, a resource standpoint, and even from a talent pool standpoint, includ- ing innovation and service offerings as well. External partnership doesn’t stop at complementary service or equipment--it can also mean finding people
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October 12, 2020
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