Meet Your Match (CONT’D FROM PAGE 30)
Board Converting NEWS INTERNET DIRECTORY
munications as far as figuring out what products or ser- vices you can and should be selling. Marketing drives product development. If you have a piece of equipment that is misaligned in terms of the way it is being positioned, used, and/or marketed, you might be missing out on a huge opportunity for growth. And by the same token, your sales professionals need to be cross- trained and cross-pollinated with individuals throughout your organization or across your collaborators to make sure that they are saying the right things, and leaning on the most innovative and lucrative elements and metrics. Cross-Generation Collaboration Effective communication is rooted in understanding who is listening. Everyone who you are interested in sell- ing your product to or collaborating with learns different- ly. As a communication professional myself, I’ll be the first to tell you that when I suggest you taking a multifaceted approach to outreach--website, video, magazine feature story, social media, email marketing, and so forth--that I’m not doing that because I’m trying to squeeze more money out of you. I’m doing this because any and every channel, and often a combination of them, is the key to making sure your message is heard and understood. The challenging thing about our industry is that we currently have to communicate with a workforce and cli- entele that now spans four generations: Baby Boomers, Gen X-ers, Millennials, and Gen-Z. People from these four
ADVANTZWARE www.advantzware.com
Advantzware provides a flexible and comprehensive sys- tem to address the business management needs of the in- dependent box business, as well as the ERP requirements of full scale packaging plants and integrated companies. With modules for estimating, scheduling, production, inven- tory and accounting, this scalable system supports packag- ing plants that produce corrugated boxes, folding cartons, point of purchase displays, assembled partitions, paper- board products, foam fabrication, as well as distribution of packaging supplies. Advantzware has been in operation for over 30 years and continually enhances our system to ad- dress the needs of the industry. AIR CONVEYING CORPORATION www.accfi lter.com Air Conveying Corporation has been designing, manufac- turing, and installing state of the art trim removal systems for the Corrugated, Folding Carton and Printing industries for more than 49 years. Contact us today.
ALBANY INTERNATIONAL www.albint.com
Albany International has a corrugator belt for every appli- cation. Our reputation for durable performance is the trade- mark of the most dependable belts in service today.
AMERICAN CORRUGATED MACHINE www.acm-corp.com
For a wide variety of new and used equipment on today’s market, visit our website. You can e-mail us directly from the site for all your corrugated needs.
AMTECH SOFTWARE www.amtechsoftware.com
Amtech offers the industry’s most innovative and compre- hensive corrugated and packaging ERP, integrated sched- uling software, and engineered automation technology. For over 30 years, Amtech has remained at the backbone of successful businesses from the independent box makers to the largest integrateds. We keep our customers competitive in an ever-changing economy with options such as custom- er digital storefronts and workflows, business intelligence, automated scheduling for corrugators, converting and ship- ping, proactive roll stock and inventory management, and so much more in an integrated, single vendor environment. APEX INTERNATIONAL www.apex-groupofcompanies.com World’s largest Anilox and Glue & Metering roll manufac- turer, providing the widest selection of corrugated engrav- ings and complementary services. Anilox engraving options available from our North American manufacturing facility include elongated 75°, 60°, 45°, plus Apex’s patented GTT technology. Glue rolls are produced with Hardened Stain- less Steel and a max TIR of 10 µ for Single, Double Facers.
generations all have not only vastly different sensibilities, but they also have vastly different learning styles. A bro- chure that is convincing to a Boomer might not even be picked up by a millennial; or while your social media ac- count may catch the attention of someone from Gen-Z, a Gen-Xer might be more inclined to read your website to learn more about what you offer. In simple terms, if you ar- en’t figuring out how to collaborate across these channels, you won’t be successful. From multi-channel marketing to omni-channel marketing, if you have your value proposi- tion down and your internal collaboration right, you also have to effectively communicate well to the outside world. Is your value recognized throughout the supply chain? Is
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October 12, 2020
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