Choosing the Right Web Address Establish Your Professional Identity Online with Proper Addresses
agency is a real business and for the insurance companies appointing you who want to confirm that your agency is stable. (It helps getting the insurance companies you want to represent.) When your email matches your domain name, you are presenting yourself as an organized, trusted, professional insurance agency. Think of your email as an online handshake. It’s the first chance you get to show that your business cares about the fine details and can be trusted. When choosing your website domain, there are a few things to keep in mind to maximize your exposure. Keep your domain short; less than 15 characters is ideal. You want to make it easy for your clients to search for you digitally, today’s preferred way to find information about you. Purchasing a domain name is relatively inexpensive. You can buy a small website package designed for insurance agencies which generally comes with a few emails at no additional charge. Long email names are annoying to type out, so try to keep your domain/email short and brandable. Do your research on the website domain you want and make sure you act quickly. If possible, a website ending with a .com is the most preferred way and implies that it has a longer history.
Question. Would you meet with a prospect for the first time in your pajamas? Probably not! It would not make people perceive you as a professional insurance agent. If you have an email that looks unprofessional; for example, JohnSmith1983@gmail.com, you may look a little un-kept. John@JohnSmithAgency.com is a professional business email assuming your website domain is www.JohnSmithAgency.com. Having a professional insurance agency website is very important for your customers to see that your
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